Keith Instone on User Experience
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Originally published on trep.org on August 31, 2014. A PDF version of the slides/notes was published in July with this overview: What is design (in 3 contexts), how it matters in today’s economy Designing touch points with regional economic development audiences Using design to improve the Toledo region economy I uploaded the 3 slides from my NORED Ignite talk to …
April 12, 2014 was the original date for this article on trep.org. Be sure to read this weekend’s Toledo Free Press cover article: ‘It Matters Where You Make It’ drives new Toledo branding effort. It covers the latest activities and some of the larger issues in the Toledo Region Branding Initiative and has an additional article …
Original: April 5, 2014, trep.org. The next iteration of the Toledo Region branding effort was released yesterday. I was still out of town, so I did not get to participate in the Mud Hens/Walleye events where the new logo and slogan were debuted. But I did get to hear about the plans a few weeks …
March 4, 2014 is the original publication date for this, on trep.org. I am “going back to school” this week, to take the Ohio Basic Economic Development Course (by OEDA). To better understand how the economic development world works, I thought I should at least take the beginner course. I have been observing economic development from …
The original, longer version was published at trep.org on December 29, 2013. Keith Burris has joined the recent stream of Toledo region brand coverage by the Blade with his Sunday commentary “City branding effort just one part of pitch“. I do not agree with every one of his articles, but I enjoy reading them (and not just because he has …
From trep.org, December 28, 2013. The Blade editors printed a commentary entitled “Building the Brand” on Friday. Hinted at 2 weeks earlier, this followed a news article on the 20th about the branding initiative. (Separate is the work of advertising, the 3rd leg of the Blade organizational chart.) I agree with the basic premises of the editorial: Residents …
Originally published on trep.org, December 1, 2013. Now that people are talking about the role of YouTube videos in economic development around here (old news for others), let’s move to the next level and start planning better digital experiences (that include video) to support our regional ED goals. Hopefully we can move beyond the inane aspects of EconCat88-gate. Here is how I think we should move forward. First and foremost, create positive (yet …
This was originally published November 3, 2013 on trep.org. A video of the talk was later released. I have been wanting to solidify some of my thoughts about the relationship between my specialty, user experience, and economic development. So I proposed a 5-minute talk for the Ignite UX Michigan event, and it was accepted. I presented it …
Original publication was at trep.org on October 31, 2013. I started attending more economic development and planning events in October. First, it was the Toledo-Lucas County Port Authority‘s Annual Update to the Community on October 10th. The Blade and Free Press covered it. One insight on how ED works: site selectors are more like site eliminators. Next, it was the 2013 Northwest …
This blog post was originally written for trep.org on February 10, 2013. The Toledo Region branding efforts are in the news again: this time with the lead story in today’s Toledo Blade business section: Committee project stamps its brand on Toledo area: Private, public organizations unite to tell NW Ohio’s story It is great to …