Two of the newspapers in the region had an opinion piece about the Toledo Region Branding Initiative recently.
Branding Toledo explains why a region needs to do branding, talks about the next phase, and offers some positive suggestions, such as showing the diversity of urban life and of the regional overall (e.g., rural). The need for financial help is encouraged.
419 Days contrasts the grass-roots community pride efforts with the branding initiative.
It is good to see both papers adding their support and encouraging others to contribute. If these two often-warring publications could find a way to work together for the good of the branding initiative, it would signal a change in the in-print dialog in the region. We need that, and many more small sparks of change.