Toledo Free Press back page, 3/30

The Toledo Free Press has joined in the effort to spread awareness of the Toledo Region Branding efforts to residents and local business leaders by devoting the last page of their March 31 issue to it.

Back page of the Toledo Free Press

Since this is considered an ad, you won’t find it on the TFP web site, but once the digital version is published, you can see it online there.

What appears to be new in this round of communication are the “taglines” for each of the 4 parts brand system:

  • LIVE: Live the Best for the Least
  • WORK: Find Everything You Need to Accelerate Your Opportunity
  • LEARN: Put Yourself on the Fast Track to Opportunity
  • ENJOY: More Scenic. More Shoreline. More Fun.

“New Manufacturing Economy” is mentioned as well, repeating the “accelerate your opportunity” phrase to connect it with the WORK aspect.