I will be participating in the Five Lakes Global Economic Forum, September 24-26, 2012. I hope to:
- Meet visitors from around the world who are interested in investing in the region. They are one of the key Toledo Region branding audiences, “regional entrepreneurs” – from outside the region. I suspect some will be potential “capital investors” but most should be looking to operate their businesses from this area. How will the Toledo Region brand appeal to them?
- Hang out with the economic development and business leaders from within the region who are there to meet with the visitors. How will they utilize the brand system?
In essence, this is a great chance to do user research about the brand system. I am not sure what I will learn – that is the whole point.