When Keith Instone participates in Toledo (Ohio) local professional communities (such as working with urban planners and economic developers) he will do business as “Toledo Region Experience Planning”. This term has helped people see the connection between “user experience” (which is a foreign phrase to them) and what they do, such as place branding, talent development, and regional innovation. (You may also notice the similar color scheme for TREP and Dexterity UX.)
Details about that branch of consulting and the “ED think” blog (which Keith did from 2013-2105) were published at trep.org (January 2020 archive). The blog included commentary and analysis of economic development websites, regional branding efforts, and workforce/talent development initiatives.
Selected entries from trep.org and instone.org have been migrated here in the TREP category. A few of examples.
Experience Design and Economic Development
Toledo Region Branding
- Ongoing challenges (mid 2014)
- It Matters Where You Make It update (2014)
- Building the brand (late 2013)
- Starting adoption (early 2013)
- Toledo Region Brand Platform (2010)